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One of the first marketing strategies a new eatery will make, even before they open their doors, is an effective loyalty/reward system. It's a critical resource meant to aid in driving customer retention. Now more then ever, restaurants and coffee shops are turning to online ordering, online reservations, online reviews, social media, digital coupons, local search to satisfy this need. Technology is having a huge impact on how we find and frequent places to eat.
In fact, the National Restaurant Association reports that 45% of consumers have already made a decision on where to eat using an online tool. And 57% of patrons use online reviews to help them determine where to eat next! And technology will continue to impact this industry in the future – from online payments to self-ordering utilizing a tablet or mobile device.
Last summer they developed this infographic to provide some insight:
How Technology Is Influencing Where We Should Eat: infographic
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About Rob
Rob Taormina is a digital marketing strategist and founder of iBoco & Big Purple Button Media. He helps entrepreneurs across industries establish strategies to maximize the power of digital media and increase the success of their online marketing efforts.
posted by:
Rob Taormina
keywords: technology and food, infographics, social media marketing, SEO
